Salt, Fresh & Field is a universal story that holds up across cultural and geographical borders.
A co-viewing audience of food lovers, nature lovers, travel enthusiasts, hunters, anglers and those to aspire to do these things. They were weaned by Anthony Bourdain and already watch Chef’s Table, MeatEater, Salt Fat Acid Heat, and anything with David Chang. They also crave the great truths of Planet Earth and Our Planet. They require a depth of content that we want to provide.
Those who value great cinematic content, adventures, the details of food preparation, listening to stories told with soul.
The sub-culture of young idealists. Healthy, conscious and informed, they make deliberate choices. They learn how to grow their own food, understand the ecology of hunting and fishing and see the big picture. No current series represent their values. This will give them something to relate to and share.
The burgeoning hunting and angling audience tells us that our show finally depicts the raw emotion and the rationale of why they choose to hunt. They thank us for depicting them honestly helping them to be understood.